Design all around: logos, brands, packaging, fonts, sentence 2

Packaging is designed to sell: a shiny bottle can cost double while the shampoo inside is nearly the same, so smart shoppers read the label, not the box.

Who acts: shiny bottle, shampoo, smart shoppers · What happens: design, sell, cost, be, read · To what, where: Packaging, double, label

This is a sentence of the lesson «Design all around: logos, brands, packaging, fonts» of the arts course of Mova's primary school. The page gives its syntax tree — a dependency tree in the style of Universal Dependencies — and its pragmatics clause by clause: who acts (shiny bottle, shampoo, smart shoppers), what happens, when and where, as Mova's frames read it from the tree.

The tree

The words, one row each (CoNLL-U)

#	word	lemma	UPOS	features	head	relation
1	Packaging	package	NOUN	Number=Sing	3 designed	nsubj:pass
2	is	be	AUX	Mood=Ind Number=Sing Person=3 Tense=Pres VerbForm=Fin	3 designed	aux:pass
3	designed	design	VERB	Tense=Past VerbForm=Part Voice=Pass	root	root
4	to	to	PART	_	5 sell	mark
5	sell	sell	VERB	VerbForm=Inf	3 designed	xcomp
6	:	:	PUNCT	_	3 designed	punct
7	a	a	DET	Definite=Ind PronType=Art	9 bottle	det
8	shiny	shiny	ADJ	Degree=Pos	9 bottle	amod
9	bottle	bottle	NOUN	Number=Sing	11 cost	nsubj
10	can	can	AUX	VerbForm=Fin	11 cost	aux
11	cost	cost	VERB	VerbForm=Inf	5 sell	conj
12	double	double	ADJ	Degree=Pos	11 cost	obj
13	while	while	SCONJ	_	20 same	mark
14	the	the	DET	Definite=Def PronType=Art	15 shampoo	det
15	shampoo	shampoo	NOUN	Number=Sing	20 same	nsubj
16	inside	inside	ADV	_	15 shampoo	advmod
17	is	be	AUX	Mood=Ind Number=Sing Person=3 Tense=Pres VerbForm=Fin	20 same	cop
18	nearly	nearly	ADV	_	20 same	advmod
19	the	the	DET	Definite=Def PronType=Art	20 same	det
20	same	same	ADJ	Degree=Pos	11 cost	advcl
21	,	,	PUNCT	_	25 read	punct
22	so	so	ADV	_	25 read	advmod
23	smart	smart	ADJ	Degree=Pos	24 shoppers	amod
24	shoppers	shopper	NOUN	Number=Plur	25 read	nsubj
25	read	read	VERB	Mood=Ind Number=Plur Person=3 Tense=Pres VerbForm=Fin	11 cost	conj
26	the	the	DET	Definite=Def PronType=Art	27 label	det
27	label	label	NOUN	Number=Sing	25 read	obj
28	,	,	PUNCT	_	31 box	punct
29	not	not	PART	Polarity=Neg	31 box	advmod
30	the	the	DET	Definite=Def PronType=Art	31 box	det
31	box	box	NOUN	Number=Sing	27 label	conj
32	.	.	PUNCT	_	3 designed	punct

Pragmatics

No stored speech act for this sentence.

#	verb	tense, mood	who	what, whom	other	roles by
1	design	present · passive		Packaging		tree rules
2	sell	to-infinitive				vn give-13.1-1 «NP V PP.recipient»: agent=Agent
3	cost	can	a shiny bottle	double		vn cost-54.2 «NP V NP.value»: agent=Theme double=Value
4	is	present	the shampoo		nearly, same property	tree rules
5	read	present	smart shoppers	the label and the box		vn transfer_mesg-37.1.1-1 «NP V NP»: agent=Agent label=Topic

One row per clause the reader finds. «not said here»: a role filled from the clause above. «roles by»: a VerbNet class and frame when one fits the verb, else the reader's rules on the tree.

Licence: CC BY-SA 4.0, as the whole of Mova corpus 0.4, of which this treebank (the agreed school, mova-school-agreed-en.conllu) is part. The lessons were written for Mova's primary school. Sentence school:arts:033-design-all-around-logos-brands-packaging-fonts.lesson:2.

The tree: Mova annot: Rust (en) → Haiku 5.5 (medium, Batches API) patches; gates UD 2.18; agreed by treeagree rules (Stanza, Trankit, spaCy trf): R7-rel-agree ×1. The frames are read from the tree by Mova's frames reader (prag) when this page is built, the lesson read in order, so a pronoun may be resolved from an earlier sentence.

See the release 0.4.

This page in Markdown → https://md.mova.elamur.ai/free/en/corpora/school/arts/33-design-all-around-logos-brands-packaging-fonts/2/