Advert tricks and offers that are too good to be true, sentence 18
Product placement is when companies pay to show their products in films and shows; it is advertising hidden in entertainment.
Who acts: companies, many · What happens: be, pay, show, hide · To what, where: Product placement, products, entertainment
This is a sentence of the lesson «Advert tricks and offers that are too good to be true» of the everyday course of Mova's primary school. The page gives its syntax tree — a dependency tree in the style of Universal Dependencies — and its pragmatics clause by clause: who acts (companies, many), what happens, when and where, as Mova's frames read it from the tree.
The tree
The words, one row each (CoNLL-U)
| # | word | lemma | UPOS | features | head | relation |
|---|---|---|---|---|---|---|
| 1 | Product | product | NOUN | Number=Sing | 2 placement | compound |
| 2 | placement | placement | NOUN | Number=Sing | root | root |
| 3 | is | be | AUX | Mood=Ind Number=Sing Person=3 Tense=Pres VerbForm=Fin | 2 placement | cop |
| 4 | when | when | ADV | PronType=Int | 6 pay | advmod |
| 5 | companies | company | NOUN | Number=Plur | 6 pay | nsubj |
| 6 | pay | pay | VERB | Mood=Ind Number=Plur Person=3 Tense=Pres VerbForm=Fin | 2 placement | advcl |
| 7 | to | to | PART | _ | 8 show | mark |
| 8 | show | show | VERB | VerbForm=Inf | 6 pay | xcomp |
| 9 | their | their | PRON | Case=Gen Number=Plur Person=3 Poss=Yes PronType=Prs | 10 products | nmod:poss |
| 10 | products | product | NOUN | Number=Plur | 8 show | obj |
| 11 | in | in | ADP | _ | 12 films | case |
| 12 | films | film | NOUN | Number=Plur | 8 show | obl |
| 13 | and | and | CCONJ | _ | 14 shows | cc |
| 14 | shows | show | NOUN | Number=Plur | 12 films | conj |
| 15 | ; | ; | PUNCT | _ | 18 advertising | punct |
| 16 | it | it | PRON | Case=Nom Gender=Neut Number=Sing Person=3 PronType=Prs | 18 advertising | nsubj |
| 17 | is | be | AUX | Mood=Ind Number=Sing Person=3 Tense=Pres VerbForm=Fin | 18 advertising | cop |
| 18 | advertising | advertise | VERB | Tense=Pres VerbForm=Part | 8 show | conj |
| 19 | hidden | hide | VERB | Tense=Past VerbForm=Part Voice=Pass | 18 advertising | advcl |
| 20 | in | in | ADP | _ | 21 entertainment | case |
| 21 | entertainment | entertainment | NOUN | Number=Sing | 19 hidden | obl |
| 22 | . | . | PUNCT | _ | 2 placement | punct |
Pragmatics
No stored speech act for this sentence.
| # | verb | tense, mood | who | what, whom | to whom | where | when | other | roles by |
|---|---|---|---|---|---|---|---|---|---|
| 1 | is a | present | Product placement | tree rules | |||||
| 2 | pay | present | companies | tree rules | |||||
| 3 | show | to-infinitive | companies not said here | companies's products | in films and shows | vn crane-40.3.2 «NP V NP PP.recipient PP.theme»: agent=Agent product=Patient in film=Topic | |||
| 4 | is | present | many | advertise property | tree rules | ||||
| 5 | hide | participle | many not said here | entertainment | vn concealment-16-1 «NP V PP.location»: agent=Agent in entertainment=Location |
One row per clause the reader finds. «not said here»: a role filled from the clause above. «roles by»: a VerbNet class and frame when one fits the verb, else the reader's rules on the tree.
Licence: CC BY-SA 4.0, as the whole of Mova corpus 0.4, of which this treebank (the agreed school, mova-school-agreed-en.conllu) is part. The lessons were written for Mova's primary school. Sentence school:everyday:281-advert-tricks-and-too-good-offers.lesson:18.
The tree: Mova annot: Rust (en) → Haiku 5.5 (medium, Batches API) patches; gates UD 2.18; agreed by treeagree rules (Stanza, Trankit, spaCy trf): R7-rel-agree ×1. The frames are read from the tree by Mova's frames reader (prag) when this page is built, the lesson read in order, so a pronoun may be resolved from an earlier sentence.
See the release 0.4.
This page in Markdown → https://md.mova.elamur.ai/free/en/corpora/school/everyday/281-advert-tricks-and-too-good-offers/18/