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Adverts and how they work on you, sentence 14

Marketing is everything a company does to sell; cereal with a toy at £3.50 instead of plain cereal at £1.50 means paying £2 for a tiny toy.

Who acts: Marketing, company, cereal · What happens: be, do, sell, mean, pay · To what, where: everything, £ 2 · Speech: someone speaks here

This is a sentence of the lesson «Adverts and how they work on you» of the money course of Mova's primary school. The page gives its syntax tree — a dependency tree in the style of Universal Dependencies — and its pragmatics clause by clause: who acts (Marketing, company, cereal), what happens, when and where, as Mova's frames read it from the tree.

The tree

nsubjcopdetnsubjacl:relclmarkadvclpunctnsubjcasedetnmodcasenmodnummodcasefixedamodnmodcasenmodnummodparataxisccompcompoundobjcasedetamodoblpunctrootMarketingNOUNisAUXeverythingPRONaDETcompanyNOUNdoesVERBtoPARTsellVERB;PUNCTcerealNOUNwithADPaDETtoyNOUNatADP£SYM3.50NUMinsteadADVofADPplainADJcerealNOUNatADP£SYM1.50NUMmeansVERBpayingVERB£SYM2NUMforADPaDETtinyADJtoyNOUN.PUNCT
The words, one row each (CoNLL-U)
#wordlemmaUPOSfeaturesheadrelation
1MarketingmarketingNOUNNumber=Sing3 everythingnsubj
2isbeAUXMood=Ind Number=Sing Person=3 Tense=Pres VerbForm=Fin3 everythingcop
3everythingeverythingPRONNumber=Sing PronType=Totrootroot
4aaDETDefinite=Ind PronType=Art5 companydet
5companycompanyNOUNNumber=Sing6 doesnsubj
6doesdoVERBMood=Ind Number=Sing Person=3 Tense=Pres VerbForm=Fin3 everythingacl:relcl
7totoPART_8 sellmark
8sellsellVERBVerbForm=Inf6 doesadvcl
9;;PUNCT_24 meanspunct
10cerealcerealNOUNNumber=Sing24 meansnsubj
11withwithADP_13 toycase
12aaDETDefinite=Ind PronType=Art13 toydet
13toytoyNOUNNumber=Sing10 cerealnmod
14atatADP_15 £case
15££SYM_10 cerealnmod
163.503.50NUMNumForm=Digit NumType=Card15 £nummod
17insteadinsteadADVExtPos=ADP20 cerealcase
18ofofADP_17 insteadfixed
19plainplainADJDegree=Pos20 cerealamod
20cerealcerealNOUNNumber=Sing10 cerealnmod
21atatADP_22 £case
22££SYM_20 cerealnmod
231.501.50NUMNumForm=Digit NumType=Card22 £nummod
24meansmeanVERBMood=Ind Number=Sing Person=3 Tense=Pres VerbForm=Fin3 everythingparataxis
25payingpayVERBVerbForm=Ger24 meansccomp
26££SYM_27 2compound
2722NUMNumForm=Digit NumType=Card25 payingobj
28forforADP_31 toycase
29aaDETDefinite=Ind PronType=Art31 toydet
30tinytinyADJDegree=Pos31 toyamod
31toytoyNOUNNumber=Sing25 payingobl
32..PUNCT_3 everythingpunct

Pragmatics

form
statement
act
assert
voice
narrator
polarity
none
teacher
kept the draft
#verbtense, moodwhowhat, whomto whomwherewhenotherroles by
1is apresentMarketingeverythingtree rules
2dopresenta companyvn act-114-1 «NP V»: agent=Agent
3sellto-infinitivea company not said herevn give-13.1-1 «NP V PP.recipient»: agent=Agent
4meanpresentcereal with a toy instead plain cerealvn intend-61.2-1 «NP V S»: agent=Agent clause=Topic
5paygerund£ 2for a tiny toyvn pay-68-1 «NP V NP PP.theme»: agent=Agent 2=Asset for toy=Theme

One row per clause the reader finds. «not said here»: a role filled from the clause above. «roles by»: a VerbNet class and frame when one fits the verb, else the reader's rules on the tree.

Licence: CC BY-SA 4.0, as the whole of Mova corpus 0.4, of which this treebank (the agreed school, mova-school-agreed-en.conllu) is part. The lessons were written for Mova's primary school. Sentence school:money:033-adverts-and-how-they-work-on-you.lesson:14.

The tree: Mova annot: Rust (en) → Haiku 5.5 (medium, Batches API) patches; gates UD 2.18; agreed by treeagree rules (Stanza, Trankit, spaCy trf): R2-punct-next ×1, R7-rel-agree ×2. The frames are read from the tree by Mova's frames reader (prag) when this page is built, the lesson read in order, so a pronoun may be resolved from an earlier sentence.

See the release 0.4.

This page in Markdown → https://md.mova.elamur.ai/free/en/corpora/school/money/33-adverts-and-how-they-work-on-you/14/