Adverts and how they work on you, sentence 14
Marketing is everything a company does to sell; cereal with a toy at £3.50 instead of plain cereal at £1.50 means paying £2 for a tiny toy.
Who acts: Marketing, company, cereal · What happens: be, do, sell, mean, pay · To what, where: everything, £ 2 · Speech: someone speaks here
This is a sentence of the lesson «Adverts and how they work on you» of the money course of Mova's primary school. The page gives its syntax tree — a dependency tree in the style of Universal Dependencies — and its pragmatics clause by clause: who acts (Marketing, company, cereal), what happens, when and where, as Mova's frames read it from the tree.
The tree
The words, one row each (CoNLL-U)
| # | word | lemma | UPOS | features | head | relation |
|---|---|---|---|---|---|---|
| 1 | Marketing | marketing | NOUN | Number=Sing | 3 everything | nsubj |
| 2 | is | be | AUX | Mood=Ind Number=Sing Person=3 Tense=Pres VerbForm=Fin | 3 everything | cop |
| 3 | everything | everything | PRON | Number=Sing PronType=Tot | root | root |
| 4 | a | a | DET | Definite=Ind PronType=Art | 5 company | det |
| 5 | company | company | NOUN | Number=Sing | 6 does | nsubj |
| 6 | does | do | VERB | Mood=Ind Number=Sing Person=3 Tense=Pres VerbForm=Fin | 3 everything | acl:relcl |
| 7 | to | to | PART | _ | 8 sell | mark |
| 8 | sell | sell | VERB | VerbForm=Inf | 6 does | advcl |
| 9 | ; | ; | PUNCT | _ | 24 means | punct |
| 10 | cereal | cereal | NOUN | Number=Sing | 24 means | nsubj |
| 11 | with | with | ADP | _ | 13 toy | case |
| 12 | a | a | DET | Definite=Ind PronType=Art | 13 toy | det |
| 13 | toy | toy | NOUN | Number=Sing | 10 cereal | nmod |
| 14 | at | at | ADP | _ | 15 £ | case |
| 15 | £ | £ | SYM | _ | 10 cereal | nmod |
| 16 | 3.50 | 3.50 | NUM | NumForm=Digit NumType=Card | 15 £ | nummod |
| 17 | instead | instead | ADV | ExtPos=ADP | 20 cereal | case |
| 18 | of | of | ADP | _ | 17 instead | fixed |
| 19 | plain | plain | ADJ | Degree=Pos | 20 cereal | amod |
| 20 | cereal | cereal | NOUN | Number=Sing | 10 cereal | nmod |
| 21 | at | at | ADP | _ | 22 £ | case |
| 22 | £ | £ | SYM | _ | 20 cereal | nmod |
| 23 | 1.50 | 1.50 | NUM | NumForm=Digit NumType=Card | 22 £ | nummod |
| 24 | means | mean | VERB | Mood=Ind Number=Sing Person=3 Tense=Pres VerbForm=Fin | 3 everything | parataxis |
| 25 | paying | pay | VERB | VerbForm=Ger | 24 means | ccomp |
| 26 | £ | £ | SYM | _ | 27 2 | compound |
| 27 | 2 | 2 | NUM | NumForm=Digit NumType=Card | 25 paying | obj |
| 28 | for | for | ADP | _ | 31 toy | case |
| 29 | a | a | DET | Definite=Ind PronType=Art | 31 toy | det |
| 30 | tiny | tiny | ADJ | Degree=Pos | 31 toy | amod |
| 31 | toy | toy | NOUN | Number=Sing | 25 paying | obl |
| 32 | . | . | PUNCT | _ | 3 everything | punct |
Pragmatics
- form
- statement
- act
- assert
- voice
- narrator
- polarity
- none
- teacher
- kept the draft
| # | verb | tense, mood | who | what, whom | to whom | where | when | other | roles by |
|---|---|---|---|---|---|---|---|---|---|
| 1 | is a | present | Marketing | everything | tree rules | ||||
| 2 | do | present | a company | vn act-114-1 «NP V»: agent=Agent | |||||
| 3 | sell | to-infinitive | a company not said here | vn give-13.1-1 «NP V PP.recipient»: agent=Agent | |||||
| 4 | mean | present | cereal with a toy instead plain cereal | vn intend-61.2-1 «NP V S»: agent=Agent clause=Topic | |||||
| 5 | pay | gerund | £ 2 | for a tiny toy | vn pay-68-1 «NP V NP PP.theme»: agent=Agent 2=Asset for toy=Theme |
One row per clause the reader finds. «not said here»: a role filled from the clause above. «roles by»: a VerbNet class and frame when one fits the verb, else the reader's rules on the tree.
Licence: CC BY-SA 4.0, as the whole of Mova corpus 0.4, of which this treebank (the agreed school, mova-school-agreed-en.conllu) is part. The lessons were written for Mova's primary school. Sentence school:money:033-adverts-and-how-they-work-on-you.lesson:14.
The tree: Mova annot: Rust (en) → Haiku 5.5 (medium, Batches API) patches; gates UD 2.18; agreed by treeagree rules (Stanza, Trankit, spaCy trf): R2-punct-next ×1, R7-rel-agree ×2. The frames are read from the tree by Mova's frames reader (prag) when this page is built, the lesson read in order, so a pronoun may be resolved from an earlier sentence.
See the release 0.4.
This page in Markdown → https://md.mova.elamur.ai/free/en/corpora/school/money/33-adverts-and-how-they-work-on-you/14/