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Adverts and how they work on you, sentence 2

Ads sell feelings: happy, cool, grown-up; they use famous footballers, cartoon animals, free toys, camera tricks that make a 10cm toy look 50cm tall, and numbers like "9 out of 10 kids love it" without saying which kids.

Who acts: Ads, feelings, camera tricks, cm toy, 9 kids, kids · What happens: sell, grow up, use, make, look, love · To what, where: feelings, famous footballers, ad · Speech: someone speaks here

This is a sentence of the lesson «Adverts and how they work on you» of the money course of Mova's primary school. The page gives its syntax tree — a dependency tree in the style of Universal Dependencies — and its pragmatics clause by clause: who acts (Ads, feelings, camera tricks, cm toy), what happens, when and where, as Mova's frames read it from the tree.

The tree

nsubjobjpunctamodpunctconjpunctacl:relclpunctcompound:prtpunctnsubjparataxisamodobjpunctcompoundconjpunctamodconjpunctcompoundconjnsubjacl:relcldetnummodcompoundnsubjxcompnummodobl:unmarkedxcomppunctccconjmarkpunctnummodcasecasenmodnsubjacl:relclobjpunctmarkadvcldetobjpunctrootAdsNOUNsellVERBfeelingsNOUN:PUNCThappyADJ,PUNCTcoolADJ,PUNCTgrownVERB-PUNCTupADP;PUNCTtheyPRONuseVERBfamousADJfootballersNOUN,PUNCTcartoonNOUNanimalsNOUN,PUNCTfreeADJtoysNOUN,PUNCTcameraNOUNtricksNOUNthatPRONmakeVERBaDET10NUMcmNOUNtoyNOUNlookVERB50NUMcmNOUNtallADJ,PUNCTandCCONJnumbersNOUNlikeSCONJ"PUNCT9NUMoutADPofADP10NUMkidsNOUNloveVERBitPRON"PUNCTwithoutSCONJsayingVERBwhichDETkidsNOUN.PUNCT
The words, one row each (CoNLL-U)
#wordlemmaUPOSfeaturesheadrelation
1AdsadNOUNNumber=Plur2 sellnsubj
2sellsellVERBMood=Ind Number=Plur Person=3 Tense=Pres VerbForm=Finrootroot
3feelingsfeelingNOUNNumber=Plur2 sellobj
4::PUNCT_5 happypunct
5happyhappyADJDegree=Pos3 feelingsamod
6,,PUNCT_7 coolpunct
7coolcoolADJDegree=Pos5 happyconj
8,,PUNCT_9 grownpunct
9growngrowVERBTense=Past VerbForm=Part3 feelingsacl:relcl
10--PUNCT_11 uppunct
11upupADP_9 growncompound:prt
12;;PUNCT_14 usepunct
13theytheyPRONCase=Nom Number=Plur Person=3 PronType=Prs14 usensubj
14useuseVERBMood=Ind Number=Plur Person=3 Tense=Pres VerbForm=Fin2 sellparataxis
15famousfamousADJDegree=Pos16 footballersamod
16footballersfootballerNOUNNumber=Plur14 useobj
17,,PUNCT_19 animalspunct
18cartooncartoonNOUNNumber=Sing19 animalscompound
19animalsanimalNOUNNumber=Plur16 footballersconj
20,,PUNCT_22 toyspunct
21freefreeADJDegree=Pos22 toysamod
22toystoyNOUNNumber=Plur16 footballersconj
23,,PUNCT_25 trickspunct
24cameracameraNOUNNumber=Sing25 trickscompound
25trickstrickNOUNNumber=Plur16 footballersconj
26thatthatPRONPronType=Rel27 makensubj
27makemakeVERBMood=Ind Number=Plur Person=3 Tense=Pres VerbForm=Fin25 tricksacl:relcl
28aaDETDefinite=Ind PronType=Art31 toydet
291010NUMNumForm=Digit NumType=Card30 cmnummod
30cmcmNOUNNumber=Sing31 toycompound
31toytoyNOUNNumber=Sing32 looknsubj
32looklookVERBVerbForm=Inf27 makexcomp
335050NUMNumForm=Digit NumType=Card34 cmnummod
34cmcmNOUNNumber=Plur35 tallobl:unmarked
35talltallADJDegree=Pos32 lookxcomp
36,,PUNCT_38 numberspunct
37andandCCONJ_38 numberscc
38numbersnumberNOUNNumber=Plur16 footballersconj
39likelikeSCONJ_46 lovemark
40""PUNCT_46 lovepunct
4199NUMNumForm=Digit NumType=Card45 kidsnummod
42outoutADP_44 10case
43ofofADP_44 10case
441010NUMNumForm=Digit NumType=Card41 9nmod
45kidskidNOUNNumber=Plur46 lovensubj
46loveloveVERBMood=Ind Number=Plur Person=3 Tense=Pres VerbForm=Fin38 numbersacl:relcl
47ititPRONCase=Acc Gender=Neut Number=Sing Person=3 PronType=Prs46 loveobj
48""PUNCT_46 lovepunct
49withoutwithoutSCONJ_50 sayingmark
50sayingsayVERBTense=Pres VerbForm=Part46 loveadvcl
51whichwhichDETPronType=Int52 kidsdet
52kidskidNOUNNumber=Plur50 sayingobj
53..PUNCT_2 sellpunct

Pragmatics

form
statement
act
assert
voice
narrator
polarity
neg
teacher
changed voice=narrator
#verbtense, moodwhowhat, whomto whomwherewhenotherroles by
1sellpresentAdsfeelingsvn give-13.1-1 «NP V NP»: agent=Agent feeling=Theme
2grow upparticiplefeelings not said herevn appear-48.1.1 «NP V»: agent=Theme
3usepresentfeelings = feelingfamous footballers and cartoon animals and free toys and camera tricks and numbersvn eat-39.1 «NP V NP»: agent=Agent footballer=Patient
4makepresentcamera trickstree rules
5lookinfinitivea cm toytall propertyvn stimulus_subject-30.4 «NP V ADJ»: agent=Stimulus
6love in a quotepresent9 kidsadvn admire-31.2-1 «NP V NP»: agent=Experiencer it=Stimulus
7say speech: assertgerundwhich kidsvn say-37.7-1-1 «NP V that S»: agent=Agent

One row per clause the reader finds. «not said here»: a role filled from the clause above. «roles by»: a VerbNet class and frame when one fits the verb, else the reader's rules on the tree.

Licence: CC BY-SA 4.0, as the whole of Mova corpus 0.4, of which this treebank (the agreed school, mova-school-agreed-en.conllu) is part. The lessons were written for Mova's primary school. Sentence school:money:033-adverts-and-how-they-work-on-you.lesson:2.

The tree: Mova annot: Rust (en) → Haiku 5.5 (medium, Batches API) patches; gates UD 2.18; agreed by treeagree rules (Stanza, Trankit, spaCy trf): R7-rel-agree ×1, R8-pos-agree ×2. The frames are read from the tree by Mova's frames reader (prag) when this page is built, the lesson read in order, so a pronoun may be resolved from an earlier sentence.

See the release 0.4.

This page in Markdown → https://md.mova.elamur.ai/free/en/corpora/school/money/33-adverts-and-how-they-work-on-you/2/