advert

«advert» in Mova's school dictionary: a short message, picture or film that tells people about… — its meaning for a pupil, its sense in the lessons and examples, with 5 sentences of Mova's corpora that use it.

part of speech

noun (advert, adverts); short for advertisement (also ad)

meaning for a pupil

1) An advert is a short message, picture or film that tells people about something to buy or do, to make them want it. It is short for advertisement. tree →

2) An advert can also tell people about a job, an event or a lost pet. tree →

sense in the lessons

a word of the story; sometimes adverts counted or their cost or length in minutes; in everyday life and media literacy: adverts on TV, websites, buses and posters try to persuade you; they may make things look better than they are; in school: pupils design their own adverts; phrases: «TV advert», «in the advert», «ad break»

examples

• There are 4 adverts in each break. tree →
• Each advert lasts 30 seconds. tree →
• The shop paid 50 dollars for an advert. tree →
• The advert says: 3 for the price of 2. tree →
• Adverts try to make you want to buy things. tree →
• The toy looked bigger in the advert than in real life. tree →
• We designed an advert for our school fair. tree →
• Mum saw an advert for a lost dog in the paper. tree →

note

Carries no clue by itself; an advert often states an offer or a price that the problem uses. Trap: «3 for the price of 2» means paying for 2 items but getting 3. «Advert» is UK English; in the USA people say «ad» or «commercial» (on TV). Think: what does the advert not tell you?

In the corpora

• Job hunting means searching adverts and sending applications, often dozens before getting anywhere; many get no reply at all.
• "When the fun stops, stop" is a warning betting adverts must include, because gambling can become an addiction.
• Influencers must say when a post is a paid advert; asking "is someone paid to say this?" protects you.
• Food adverts aimed at children have rules about what they can show; a snack does not make a show better.
• Adverts and videos can be reported with a grown-up using the app's report button.

Trees and pragmatics

Every meaning and example of «advert» parsed by Mova, each sentence with its dependency tree and frames.