advertising Who acts: Advertising, activity, ads, people, ing form, you · What happens: be, make, tell, persuade, buy, advertise · To what, where: business, ads, people, ing form, you, things · Speech: someone speaks here
«advertising» in the school dictionary: its 2 meanings for a pupil and its 8 examples, every sentence parsed by Mova itself — its syntax tree, a dependency tree in the style of Universal Dependencies, and its pragmatics clause by clause. The word in the dictionary, with its sense in the lessons: advertising in the school dictionary .
Meaning 1 Advertising is the business and activity of making ads to tell people about products or services and to persuade them to buy.
The tree, 22 words nsubj cop det cc conj mark acl obj mark xcomp iobj case obl cc conj cc mark conj obj mark xcomp punct root Advertising NOUN is AUX the DET business NOUN and CCONJ activity NOUN of SCONJ making VERB ads NOUN to PART tell VERB people NOUN about ADP products NOUN or CCONJ services NOUN and CCONJ to PART persuade VERB them PRON to PART buy VERB . PUNCT The words, one row each (CoNLL-U) # word lemma UPOS features head relation 1 Advertising advertising NOUN Number=Sing 4 business nsubj 2 is be AUX Mood=Ind Number=Sing Person=3 Tense=Pres VerbForm=Fin 4 business cop 3 the the DET Definite=Def PronType=Art 4 business det 4 business business NOUN Number=Sing root root 5 and and CCONJ _ 6 activity cc 6 activity activity NOUN Number=Sing 4 business conj 7 of of SCONJ _ 8 making mark 8 making make VERB VerbForm=Ger 6 activity acl 9 ads ad NOUN Number=Plur 8 making obj 10 to to PART _ 11 tell mark 11 tell tell VERB VerbForm=Inf 8 making xcomp 12 people people NOUN Number=Plur 11 tell iobj 13 about about ADP _ 14 products case 14 products product NOUN Number=Plur 11 tell obl 15 or or CCONJ _ 16 services cc 16 services service NOUN Number=Plur 14 products conj 17 and and CCONJ _ 19 persuade cc 18 to to PART _ 19 persuade mark 19 persuade persuade VERB VerbForm=Inf 11 tell conj 20 them they PRON Case=Acc Number=Plur Person=3 PronType=Prs 19 persuade obj 21 to to PART _ 22 buy mark 22 buy buy VERB VerbForm=Inf 19 persuade xcomp 23 . . PUNCT _ 4 business punct
# verb tense, mood who what, whom to whom where when other roles by
1 is a present Advertising the business and activity tree rules 2 make gerund activity not said here ads tree rules 3 tell speech: assert to-infinitive ads not said here people about products or services vn transfer_mesg-37.1.1-1-1 «NP V NP S_ING»: agent=Agent people=Recipient about product=Topic 4 persuade to-infinitive ads not said here people vn compel-59.1-1 «NP V NP S_INF»: agent=Agent they=Patient clause=Result 5 buy to-infinitive people not said here vn accept-77.1 «NP V how S»: agent=Agent
One row per clause the reader finds. «not said here»: a role filled from the clause above. «roles by»: a VerbNet class and frame when one fits the verb, else the reader's rules on the tree.
Meaning 2 Advertising is also the -ing form of «advertise»: telling people about something publicly, in ads, posters or messages.
The tree, 18 words nsubj cop advmod det punct compound mark punct acl punct punct acl obj case nmod advmod punct case obl punct conj cc conj punct root Advertising NOUN is AUX also ADV the DET - PUNCT ing NOUN form NOUN of SCONJ « PUNCT advertise VERB » PUNCT : PUNCT telling VERB people NOUN about ADP something PRON publicly ADV , PUNCT in ADP ads NOUN , PUNCT posters NOUN or CCONJ messages NOUN . PUNCT The words, one row each (CoNLL-U) # word lemma UPOS features head relation 1 Advertising advertising NOUN Number=Sing 7 form nsubj 2 is be AUX Mood=Ind Number=Sing Person=3 Tense=Pres VerbForm=Fin 7 form cop 3 also also ADV _ 7 form advmod 4 the the DET Definite=Def PronType=Art 7 form det 5 - - PUNCT _ 4 the punct 6 ing ing NOUN Number=Sing 7 form compound 7 form form NOUN Number=Sing root root 8 of of SCONJ _ 10 advertise mark 9 « « PUNCT _ 10 advertise punct 10 advertise advertise VERB VerbForm=Inf 7 form acl 11 » » PUNCT _ 10 advertise punct 12 : : PUNCT _ 13 telling punct 13 telling tell VERB VerbForm=Ger 7 form acl 14 people people NOUN Number=Plur 13 telling obj 15 about about ADP _ 16 something case 16 something something PRON Number=Sing PronType=Ind 14 people nmod 17 publicly publicly ADV _ 13 telling advmod 18 , , PUNCT _ 20 ads punct 19 in in ADP _ 20 ads case 20 ads ad NOUN Number=Plur 13 telling obl 21 , , PUNCT _ 22 posters punct 22 posters poster NOUN Number=Plur 20 ads conj 23 or or CCONJ _ 24 messages cc 24 messages message NOUN Number=Plur 20 ads conj 25 . . PUNCT _ 7 form punct
# verb tense, mood who what, whom to whom where when other roles by
1 is a present Advertising the ing form tree rules 2 advertise in a quote infinitive the ing form not said here vn indicate-78 «NP V how S»: agent=Pivot 3 tell speech: assert gerund people the ing form not said here ads and posters or messages publicly property vn transfer_mesg-37.1.1-1-1 «NP V NP.recipient»: agent=Agent form=Recipient
Example 1 Advertising tries to make you want things.
nsubj mark xcomp obj xcomp obj punct root Advertising NOUN tries VERB to PART make VERB you PRON want VERB things NOUN . PUNCT The words, one row each (CoNLL-U) # word lemma UPOS features head relation 1 Advertising advertising NOUN Number=Sing 2 tries nsubj 2 tries try VERB Mood=Ind Number=Sing Person=3 Tense=Pres VerbForm=Fin root root 3 to to PART _ 4 make mark 4 make make VERB VerbForm=Inf 2 tries xcomp 5 you you PRON Case=Acc Person=2 PronType=Prs 4 make obj 6 want want VERB VerbForm=Inf 4 make xcomp 7 things thing NOUN Number=Plur 6 want obj 8 . . PUNCT _ 2 tries punct
# verb tense, mood who what, whom to whom where when other roles by
1 try present Advertising vn try-61.1 «NP V S_INF»: agent=Agent clause=Eventuality 2 make not said to happen to-infinitive Advertising not said here you tree rules 3 want not said to happen infinitive you not said here things vn want-32.1-1-1 «NP V NP ADV»: agent=Pivot thing=Theme
Example 2 The company spent a lot on advertising.
det nsubj det obj case obl punct root The DET company NOUN spent VERB a DET lot NOUN on ADP advertising NOUN . PUNCT The words, one row each (CoNLL-U) # word lemma UPOS features head relation 1 The the DET Definite=Def PronType=Art 2 company det 2 company company NOUN Number=Sing 3 spent nsubj 3 spent spend VERB Mood=Ind Number=Sing Person=3 Tense=Past VerbForm=Fin root root 4 a a DET Definite=Ind PronType=Art 5 lot det 5 lot lot NOUN Number=Sing 3 spent obj 6 on on ADP _ 7 advertising case 7 advertising advertising NOUN Number=Sing 3 spent obl 8 . . PUNCT _ 3 spent punct
# verb tense, mood who what, whom to whom where when other roles by
1 spend past the company a lot on advertising goal vn consume-66-1 «NP V NP S_ING»: agent=Agent lot=Asset on advertising=Goal
Example 3 Online advertising follows what you search for.
amod nsubj obj nsubj acl:relcl obl punct root Online ADJ advertising NOUN follows VERB what PRON you PRON search VERB for ADP . PUNCT The words, one row each (CoNLL-U) # word lemma UPOS features head relation 1 Online online ADJ Degree=Pos 2 advertising amod 2 advertising advertising NOUN Number=Sing 3 follows nsubj 3 follows follow VERB Mood=Ind Number=Sing Person=3 Tense=Pres VerbForm=Fin root root 4 what what PRON PronType=Int 3 follows obj 5 you you PRON Case=Nom Person=2 PronType=Prs 6 search nsubj 6 search search VERB Mood=Ind Number=Sing Person=2 Tense=Pres VerbForm=Fin 4 what acl:relcl 7 for for ADP _ 6 search obl 8 . . PUNCT _ 3 follows punct
# verb tense, mood who what, whom to whom where when other roles by
1 follow present Online advertising vn chase-51.6 «NP V NP»: agent=Agent what=Theme 2 search present you vn search-35.2 «NP V PP.location»: agent=Agent
Example 4 We are advertising our cake sale with posters.
nsubj aux nmod:poss compound obj case nmod punct root We PRON are AUX advertising VERB our PRON cake NOUN sale NOUN with ADP posters NOUN . PUNCT The words, one row each (CoNLL-U) # word lemma UPOS features head relation 1 We we PRON Case=Nom Number=Plur Person=1 PronType=Prs 3 advertising nsubj 2 are be AUX Mood=Ind Number=Plur Person=1 Tense=Pres VerbForm=Fin 3 advertising aux 3 advertising advertise VERB Tense=Pres VerbForm=Part root root 4 our our PRON Case=Gen Number=Plur Person=1 Poss=Yes PronType=Prs 6 sale nmod:poss 5 cake cake NOUN Number=Sing 6 sale compound 6 sale sale NOUN Number=Sing 3 advertising obj 7 with with ADP _ 8 posters case 8 posters poster NOUN Number=Plur 6 sale nmod 9 . . PUNCT _ 3 advertising punct
# verb tense, mood who what, whom to whom where when other roles by
1 advertise present · progressive We our cake sale with posters vn indicate-78 «NP V NP»: agent=Pivot sale=Topic
Example 5 False advertising means telling lies about a product.
amod nsubj xcomp obj case det nmod punct root False ADJ advertising NOUN means VERB telling VERB lies NOUN about ADP a DET product NOUN . PUNCT The words, one row each (CoNLL-U) # word lemma UPOS features head relation 1 False false ADJ Degree=Pos 2 advertising amod 2 advertising advertising NOUN Number=Sing 3 means nsubj 3 means mean VERB Mood=Ind Number=Sing Person=3 Tense=Pres VerbForm=Fin root root 4 telling tell VERB VerbForm=Ger 3 means xcomp 5 lies lie NOUN Number=Plur 4 telling obj 6 about about ADP _ 8 product case 7 a a DET Definite=Ind PronType=Art 8 product det 8 product product NOUN Number=Sing 5 lies nmod 9 . . PUNCT _ 3 means punct
# verb tense, mood who what, whom to whom where when other roles by
1 mean present False advertising vn intend-61.2-1 «NP V S»: agent=Agent clause=Topic 2 tell speech: assert not said to happen gerund False advertising not said here lies about a product vn transfer_mesg-37.1.1-1-1 «NP V NP S_ING»: agent=Agent lie=Recipient about product=Topic
Example 6 My aunt works in advertising.
nmod:poss nsubj case obl punct root My PRON aunt NOUN works VERB in ADP advertising NOUN . PUNCT The words, one row each (CoNLL-U) # word lemma UPOS features head relation 1 My my PRON Case=Gen Number=Sing Person=1 Poss=Yes PronType=Prs 2 aunt nmod:poss 2 aunt aunt NOUN Number=Sing 3 works nsubj 3 works work VERB Mood=Ind Number=Sing Person=3 Tense=Pres VerbForm=Fin root root 4 in in ADP _ 5 advertising case 5 advertising advertising NOUN Number=Sing 3 works obl 6 . . PUNCT _ 3 works punct
# verb tense, mood who what, whom to whom where when other roles by
1 work present My aunt in advertising vn employment-95.3 «NP V PP.theme»: agent=Agent in advertising=Theme
Example 7 Advertising for junk food is limited during children's TV in some countries.
csubj case compound obl cop case nmod:poss case obl case det nmod punct root Advertising VERB for ADP junk NOUN food NOUN is AUX limited ADJ during ADP children NOUN 's PART TV NOUN in ADP some DET countries NOUN . PUNCT The words, one row each (CoNLL-U) # word lemma UPOS features head relation 1 Advertising advertise VERB VerbForm=Ger 6 limited csubj 2 for for ADP _ 4 food case 3 junk junk NOUN Number=Sing 4 food compound 4 food food NOUN Number=Sing 1 Advertising obl 5 is be AUX Mood=Ind Number=Sing Person=3 Tense=Pres VerbForm=Fin 6 limited cop 6 limited limited ADJ Degree=Pos root root 7 during during ADP _ 10 TV case 8 children child NOUN Number=Plur 10 TV nmod:poss 9 's 's PART _ 8 children case 10 TV TV NOUN Number=Sing 6 limited obl 11 in in ADP _ 13 countries case 12 some some DET PronType=Ind 13 countries det 13 countries country NOUN Number=Plur 10 TV nmod 14 . . PUNCT _ 6 limited punct
# verb tense, mood who what, whom to whom where when other roles by
1 advertise gerund for junk food vn indicate-78 «NP V how S»: agent=Pivot 2 is present Advertising during children's TV in some countries limited property tree rules
Example 8 The shop is advertising a big sale this weekend.
det nsubj cop det amod obj det obl:unmarked punct root The DET shop NOUN is AUX advertising VERB a DET big ADJ sale NOUN this DET weekend NOUN . PUNCT The words, one row each (CoNLL-U) # word lemma UPOS features head relation 1 The the DET Definite=Def PronType=Art 2 shop det 2 shop shop NOUN Number=Sing 4 advertising nsubj 3 is be AUX Mood=Ind Number=Sing Person=3 Tense=Pres VerbForm=Fin 4 advertising cop 4 advertising advertise VERB Tense=Pres VerbForm=Part root root 5 a a DET Definite=Ind PronType=Art 7 sale det 6 big big ADJ Degree=Pos 7 sale amod 7 sale sale NOUN Number=Sing 4 advertising obj 8 this this DET Number=Sing PronType=Dem 9 weekend det 9 weekend weekend NOUN Number=Sing 4 advertising obl:unmarked 10 . . PUNCT _ 4 advertising punct
# verb tense, mood who what, whom to whom where when other roles by
1 is present the shop weekend advertise property tree rules
Text: the school dictionary of Mova's schools (world/data/dictionary-schools/), written for Mova. Trees: Mova's own parse — the en model on the CPU, when the site is built — not checked by a teacher; they may be wrong. Frames: Mova's frames reader (prag), each meaning and example read on its own. Elamur Cosmic License.
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