Exam question 2 · Advert tricks and offers that are too good to be true

Identify the principal purpose of the phrase «Hurry, only today!» in advertising.

Mova's choice: option 3 · The right answer: option 2 · wrong ✗ · Who acts: you, phrase · What happens: identify, purpose · To what, where: principal purpose, advertising

This is exam question 2 of lesson 281 «Advert tricks and offers that are too good to be true» of the everyday course of Mova's primary school, asked in stiff, formal language. The page gives the question's syntax tree — a dependency tree in the style of Universal Dependencies — and its pragmatics clause by clause, then the 4 options as the student saw them, each with its tree and pragmatics. Every text is parsed by Mova itself. How the student answered it, with the score of every option and why: the test at school.

The question

The words, one row each (CoNLL-U)

#	word	lemma	UPOS	features	head	relation
1	Identify	identify	VERB	Mood=Imp VerbForm=Fin	root	root
2	the	the	DET	Definite=Def PronType=Art	4 purpose	det
3	principal	principal	ADJ	Degree=Pos	4 purpose	amod
4	purpose	purpose	NOUN	Number=Sing	1 Identify	obj
5	of	of	ADP	_	7 phrase	case
6	the	the	DET	Definite=Def PronType=Art	7 phrase	det
7	phrase	phrase	NOUN	Number=Sing	4 purpose	nmod
8	«	«	PUNCT	_	9 Hurry	punct
9	Hurry	Hurry	PROPN	Number=Sing	7 phrase	appos
10	,	,	PUNCT	_	12 today	punct
11	only	only	ADV	_	12 today	advmod
12	today	today	NOUN	Number=Sing	9 Hurry	appos
13	!	!	PUNCT	_	1 Identify	punct
14	»	»	PUNCT	_	1 Identify	punct
15	in	in	ADP	_	16 advertising	case
16	advertising	advertising	NOUN	Number=Sing	1 Identify	obl
17	.	.	PUNCT	_	1 Identify	punct

#	verb	tense, mood	who	what, whom	to whom	where	when	other	roles by
1	identify	imperative	you not said here	the principal purpose of the phrase		advertising			vn characterize-29.2-1-1 «NP V NP S_ING»: agent=Agent purpose=Theme
2	purpose		the phrase						nom purpose «cognition intransitive»: of=agent

One row per clause the reader finds. «not said here»: a role filled from the clause above. «roles by»: a VerbNet class and frame when one fits the verb, else the reader's rules on the tree.

The options

Option 1

To guarantee that the price will rise tomorrow

The words, one row each (CoNLL-U)

#	word	lemma	UPOS	features	head	relation
1	To	to	PART	_	2 guarantee	mark
2	guarantee	guarantee	VERB	Mood=Imp VerbForm=Fin	root	root
3	that	that	SCONJ	_	7 rise	mark
4	the	the	DET	Definite=Def PronType=Art	5 price	det
5	price	price	NOUN	Number=Sing	7 rise	nsubj
6	will	will	AUX	VerbForm=Fin	7 rise	aux
7	rise	rise	VERB	VerbForm=Inf	2 guarantee	advcl
8	tomorrow	tomorrow	NOUN	Number=Sing	7 rise	obl:unmarked

#	verb	tense, mood	who	what, whom	to whom	where	when	other	roles by
1	guarantee	to-infinitive							vn ensure-99 «NP V that S»: agent=Precondition
2	rise	future	the price				tomorrow		vn assuming_position-50 «NP V»: agent=Agent

Option 2 · ✓ the right answer

To rush persons so that they do not reflect clearly

The words, one row each (CoNLL-U)

#	word	lemma	UPOS	features	head	relation
1	To	to	PART	_	2 rush	mark
2	rush	rush	VERB	Mood=Imp VerbForm=Fin	root	root
3	persons	person	NOUN	Number=Plur	2 rush	obj
4	so	so	SCONJ	ExtPos=SCONJ	9 reflect	mark
5	that	that	SCONJ	_	4 so	fixed
6	they	they	PRON	Case=Nom Number=Plur Person=3 PronType=Prs	9 reflect	nsubj
7	do	do	AUX	Mood=Ind Number=Plur Person=3 Tense=Pres VerbForm=Fin	9 reflect	aux
8	not	not	PART	Polarity=Neg	9 reflect	advmod
9	reflect	reflect	VERB	VerbForm=Inf	2 rush	advcl
10	clearly	clearly	ADV	_	9 reflect	advmod

#	verb	tense, mood	who	what, whom	to whom	where	when	other	roles by
1	rush	to-infinitive		persons					vn run-51.3.2-2-1 «NP V NP»: agent=Agent person=Agent
2	not reflect	present · do-support	persons = person					clearly property	vn focus-87.1-1 «NP V»: agent=Agent

Option 3 · ← Mova's choice

To reward persons who arrive early

The words, one row each (CoNLL-U)

#	word	lemma	UPOS	features	head	relation
1	To	to	PART	_	2 reward	mark
2	reward	reward	VERB	Mood=Imp VerbForm=Fin	root	root
3	persons	person	NOUN	Number=Plur	2 reward	obj
4	who	who	PRON	PronType=Rel	5 arrive	nsubj
5	arrive	arrive	VERB	Mood=Ind Number=Plur Person=3 Tense=Pres VerbForm=Fin	3 persons	acl:relcl
6	early	early	ADV	Degree=Pos	2 reward	advmod

#	verb	tense, mood	who	what, whom	to whom	where	when	other	roles by
1	reward	to-infinitive			persons			early property	vn equip-13.4.2-1 «NP V NP.recipient»: agent=Agent person=Recipient
2	arrive	present	persons						vn escape-51.1-1 «NP V»: agent=Theme

Option 4

To inform persons of the closing time of the shop

The words, one row each (CoNLL-U)

#	word	lemma	UPOS	features	head	relation
1	To	to	PART	_	2 inform	mark
2	inform	inform	VERB	Mood=Imp VerbForm=Fin	root	root
3	persons	person	NOUN	Number=Plur	2 inform	obj
4	of	of	ADP	_	7 time	case
5	the	the	DET	Definite=Def PronType=Art	7 time	det
6	closing	closing	NOUN	Number=Sing	7 time	compound
7	time	time	NOUN	Number=Sing	2 inform	obl
8	of	of	ADP	_	10 shop	case
9	the	the	DET	Definite=Def PronType=Art	10 shop	det
10	shop	shop	NOUN	Number=Sing	7 time	nmod

#	verb	tense, mood	who	what, whom	to whom	where	when	other	roles by
1	inform speech: other	to-infinitive			persons		time		vn tell-37.2 «NP V NP.recipient»: agent=Agent person=Recipient

Text: the tests of Mova's primary school, written for Mova (world/data/school/), as the course runner gave them to the student. Trees: Mova's own parse — the en model on the CPU, when the site is built — not checked by a teacher; they may be wrong. Frames: Mova's frames reader (prag), each text read on its own. Elamur Cosmic License.

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