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Test 11 · Adverts and how they work on you

Your nan says, "Back in my day ads were on telly only." Today a kid sees ads on games, videos and websites. Why are there so many?

Mova's choice: option 1 · The right answer: option 1 · right ✓ · Who acts: nan, kid · What happens: say, be, see · To what, where: telly, ads, games · Speech: someone speaks here

This is test 11 of lesson 33 «Adverts and how they work on you» of the money course of Mova's primary school. The page gives the question's syntax tree — a dependency tree in the style of Universal Dependencies — and its pragmatics clause by clause, then the 4 options as the student saw them, each with its tree and pragmatics. Every text is parsed by Mova itself. How the student answered it, with the score of every option and why: the test at school.

The question

Sentence 1: Your nan says, "Back in my day ads were on telly only."

nmod:possnsubjpunctpunctadvmodcasenmod:posscompoundoblcopcaseccompadvmodpunctpunctrootYourPRONnanNOUNsaysVERB,PUNCT"PUNCTBackADVinADPmyPRONdayNOUNadsNOUNwereAUXonADPtellyNOUNonlyADV.PUNCT"PUNCT
The words, one row each (CoNLL-U)
#wordlemmaUPOSfeaturesheadrelation
1YouryourPRONCase=Gen Person=2 Poss=Yes PronType=Prs2 nannmod:poss
2nannanNOUNNumber=Sing3 saysnsubj
3sayssayVERBMood=Ind Number=Sing Person=3 Tense=Pres VerbForm=Finrootroot
4,,PUNCT_13 tellypunct
5""PUNCT_6 Backpunct
6BackbackADV_13 tellyadvmod
7ininADP_10 adscase
8mymyPRONCase=Gen Number=Sing Person=1 Poss=Yes PronType=Prs10 adsnmod:poss
9daydayNOUNNumber=Sing10 adscompound
10adsadNOUNNumber=Plur13 tellyobl
11werebeAUXMood=Ind Number=Sing Person=3 Tense=Past VerbForm=Fin13 tellycop
12ononADP_13 tellycase
13tellytellyNOUNNumber=Sing3 saysccomp
14onlyonlyADV_13 tellyadvmod
15..PUNCT_13 tellypunct
16""PUNCT_13 tellypunct
#verbtense, moodwhowhat, whomto whomwherewhenotherroles by
1say speech: assertpresentYour nanvn say-37.7-1-1 «NP V that S»: agent=Agent
2is in a quotepasttellyin my day adstree rules

One row per clause the reader finds. «not said here»: a role filled from the clause above. «roles by»: a VerbNet class and frame when one fits the verb, else the reader's rules on the tree.

Sentence 2: Today a kid sees ads on games, videos and websites.

obl:unmarkeddetnsubjobjcasenmodpunctconjccconjpunctrootTodayNOUNaDETkidNOUNseesVERBadsNOUNonADPgamesNOUN,PUNCTvideosNOUNandCCONJwebsitesNOUN.PUNCT
The words, one row each (CoNLL-U)
#wordlemmaUPOSfeaturesheadrelation
1TodaytodayNOUNNumber=Sing4 seesobl:unmarked
2aaDETDefinite=Ind PronType=Art3 kiddet
3kidkidNOUNNumber=Sing4 seesnsubj
4seesseeVERBMood=Ind Number=Sing Person=3 Tense=Pres VerbForm=Finrootroot
5adsadNOUNNumber=Plur4 seesobj
6ononADP_7 gamescase
7gamesgameNOUNNumber=Plur5 adsnmod
8,,PUNCT_9 videospunct
9videosvideoNOUNNumber=Plur5 adsconj
10andandCCONJ_11 websitescc
11websiteswebsiteNOUNNumber=Plur5 adsconj
12..PUNCT_4 seespunct
#verbtense, moodwhowhat, whomto whomwherewhenotherroles by
1seepresenta kidads and videos and websitesgamestodayvn comprehend-87.2-1-1 «NP V NP»: agent=Experiencer ad=Stimulus

Sentence 3: Why are there so many?

advmodcopadvmodoblpunctrootWhyADVareAUXthereADVsoADVmanyADJ?PUNCT
The words, one row each (CoNLL-U)
#wordlemmaUPOSfeaturesheadrelation
1WhywhyADVPronType=Int3 thereadvmod
2arebeAUXMood=Ind Number=Plur Person=3 Tense=Pres VerbForm=Fin3 therecop
3therethereADVPronType=Demrootroot
4sosoADV_5 manyadvmod
5manymanyADJDegree=Pos3 thereobl
6??PUNCT_3 therepunct
#verbtense, moodwhowhat, whomto whomwherewhenotherroles by
1ispresentmany obl; there propertytree rules

The options

Option 1 · ← Mova's choice · ✓ the right answer

Free apps and sites earn money by selling your attention to advertisers

amodnsubjccconjobjmarkadvclnmod:possobjcaseoblrootFreeADJappsNOUNandCCONJsitesNOUNearnVERBmoneyNOUNbySCONJsellingVERByourPRONattentionNOUNtoADPadvertisersNOUN
The words, one row each (CoNLL-U)
#wordlemmaUPOSfeaturesheadrelation
1FreefreeADJDegree=Pos2 appsamod
2appsappNOUNNumber=Plur5 earnnsubj
3andandCCONJ_4 sitescc
4sitessiteNOUNNumber=Plur2 appsconj
5earnearnVERBMood=Ind Number=Plur Person=3 Tense=Pres VerbForm=Finrootroot
6moneymoneyNOUNNumber=Sing5 earnobj
7bybySCONJ_8 sellingmark
8sellingsellVERBTense=Pres VerbForm=Part5 earnadvcl
9youryourPRONCase=Gen Person=2 Poss=Yes PronType=Prs10 attentionnmod:poss
10attentionattentionNOUNNumber=Sing8 sellingobj
11totoADP_12 advertiserscase
12advertisersadvertiserNOUNNumber=Plur8 sellingobl
#verbtense, moodwhowhat, whomto whomwherewhenotherroles by
1earnpresentFree apps and sitesmoneyvn get-13.5.1-1 «NP V NP»: agent=Agent money=Theme
2sellgerundFree apps and sites not said hereyour attentionadvertisersvn give-13.1-1 «NP V NP PP.recipient»: agent=Agent attention=Theme to advertiser=Recipient
3attendyournom attention «cognition intransitive»: poss=agent

Option 2

Kids ask for more ads, so sites add them

nsubjcaseamodoblpunctadvmodnsubjconjobjrootKidsNOUNaskVERBforADPmoreADJadsNOUN,PUNCTsoADVsitesNOUNaddVERBthemPRON
The words, one row each (CoNLL-U)
#wordlemmaUPOSfeaturesheadrelation
1KidskidNOUNNumber=Plur2 asknsubj
2askaskVERBMood=Ind Number=Plur Person=3 Tense=Pres VerbForm=Finrootroot
3forforADP_5 adscase
4moremoreADJDegree=Cmp5 adsamod
5adsadNOUNNumber=Plur2 askobl
6,,PUNCT_9 addpunct
7sosoADV_9 addadvmod
8sitessiteNOUNNumber=Plur9 addnsubj
9addaddVERBMood=Ind Number=Plur Person=3 Tense=Pres VerbForm=Fin2 askconj
10themtheyPRONCase=Acc Number=Plur Person=3 PronType=Prs9 addobj
#verbtense, moodwhowhat, whomto whomwherewhenotherroles by
1ask speech: askpresentKidsfor more adsvn inquire-37.1.2 «NP V»: agent=Agent
2add speech: assertpresentsitesKids = kidvn mix-22.1-2 «NP V NP»: agent=Agent they=Patient

Option 3

Ads are free to make, so everyone does them

nsubjcopmarkadvclpunctadvmodnsubjconjobjrootAdsNOUNareAUXfreeADJtoPARTmakeVERB,PUNCTsoADVeveryonePRONdoesVERBthemPRON
The words, one row each (CoNLL-U)
#wordlemmaUPOSfeaturesheadrelation
1AdsadNOUNNumber=Plur3 freensubj
2arebeAUXMood=Ind Number=Plur Person=3 Tense=Pres VerbForm=Fin3 freecop
3freefreeADJDegree=Posrootroot
4totoPART_5 makemark
5makemakeVERBVerbForm=Inf3 freeadvcl
6,,PUNCT_9 doespunct
7sosoADV_9 doesadvmod
8everyoneeveryonePRONNumber=Sing PronType=Tot9 doesnsubj
9doesdoVERBMood=Ind Number=Sing Person=3 Tense=Pres VerbForm=Fin3 freeconj
10themtheyPRONCase=Acc Number=Plur Person=3 PronType=Prs9 doesobj
#verbtense, moodwhowhat, whomto whomwherewhenotherroles by
1ispresentAdsfree propertytree rules
2maketo-infinitiveAds not said herevn build-26.1-1 «NP.asset V NP»: agent=Asset
3dopresenteveryoneAds = advn act-114-1 «NP V NP»: agent=Agent they=Eventuality

Option 4

The government makes everyone watch ads by law

detnsubjobjxcompobjcaseoblrootTheDETgovernmentNOUNmakesVERBeveryonePRONwatchVERBadsNOUNbyADPlawNOUN
The words, one row each (CoNLL-U)
#wordlemmaUPOSfeaturesheadrelation
1ThetheDETDefinite=Def PronType=Art2 governmentdet
2governmentgovernmentNOUNNumber=Sing3 makesnsubj
3makesmakeVERBMood=Ind Number=Sing Person=3 Tense=Pres VerbForm=Finrootroot
4everyoneeveryonePRONNumber=Sing PronType=Tot3 makesobj
5watchwatchVERBVerbForm=Inf3 makesxcomp
6adsadNOUNNumber=Plur5 watchobj
7bybyADP_8 lawcase
8lawlawNOUNNumber=Sing5 watchobl
#verbtense, moodwhowhat, whomto whomwherewhenotherroles by
1makepresentthe governmenteveryonetree rules
2watchinfinitiveeveryone not said hereadsby lawvn assessment-34.1 «NP V NP»: agent=Agent ad=Theme

Text: the tests of Mova's primary school, written for Mova (world/data/school/), as the course runner gave them to the student. Trees: Mova's own parse — the en model on the CPU, when the site is built — not checked by a teacher; they may be wrong. Frames: Mova's frames reader (prag), each text read on its own. Elamur Cosmic License.

This page in Markdown → https://md.mova.elamur.ai/free/en/corpora/questions/money/33-adverts-and-how-they-work-on-you/t11/