Adverts and how they work on you
Tests: 6 of 11 right · Exam: 2 of 4 right · Kind: plain · Understood: 7 of 15 · Run: 2026-10-18, commit f3c23ea72
Lesson 33 of the money course of Mova's primary school, as Mova's small model took its tests: it had read this lesson and the ones before it and learned from their exercises. Each test shows the options in the order the student saw them, its choice, the right answer, the score of every option and why it chose. The lesson itself, sentence by sentence with trees and pragmatics: the lesson in the corpora.
Every question of this lesson and each of its options parsed by Mova, with trees and pragmatics: the lesson's questions in the corpora.
Test 1 · right ✓
Freya screams, "I NEED it, it's bussin', everyone's got one!" ("Bussin'" means amazing.) Dad says, "That's the ad talking, babe." What does Dad mean?
- 1. The TV is speaking to Freya by name — no support
- 2. The ad made her want it; she doesn't really need it — ← Mova's choice · ✓ the right answer · score 7
- 3. Everyone really has one, so she must buy it — score 7
- 4. Freya will get the toy for free if she shouts loud enough — score 4
Why: It took the question to ask what it is done to. It chose option 2 with score 7, tied with another option at 7 (the first shown, or the one claiming less beyond what it knows, wins). Its support: lesson 33, line 2: «Picture a TV ad with kids laughing, music pumping and a toy zooming round, then "Only £29.99!": Freya shouts "I NEED that", but that is the ad talking, because…», reached through the same lesson line as the sentence the question matched. What matched: it fills the role the question asks for (+4); the same thing acted on «ad» (+3). · the question and its options parsed, with trees and pragmatics
Test 2 · wrong ✗
Your mate goes, "If a famous footballer drinks it, it must make you play better." What's true?
- 1. Footballers are banned from drinking anything else — ← Mova's choice · no support
- 2. It's true, ads are checked to prove it works — no support
- 3. He was paid to appear; it doesn't prove the drink helps — ✓ the right answer · no support
- 4. It's true, footballers only ever drink what helps them play — no support
Why: No option found support in what it remembers, so it guessed: it took the first option shown. · the question and its options parsed, with trees and pragmatics
Test 3 · right ✓
A Gen Z cousin says, "That ad's toy looks huge, but irl it's tiny, it's giving scam." ("Irl" means in real life; "it's giving" means it looks like.) What's happened?
- 1. The ad used a giant child to make it look small — score 3
- 2. The toy shrank in the shop's cold air — no support
- 3. The ad used camera tricks to make the toy look bigger — ← Mova's choice · ✓ the right answer · score 8
- 4. The shop sold her a different, smaller toy — score 2
Why: It took the question to ask which statement is true. It chose option 3 with score 8, against 3 for the next best. Its support: lesson 33, line 3: «Ads sell feelings: happy, cool, grown-up; they use famous footballers, cartoon animals, free toys, camera tricks that make a 10cm toy look 50cm tall, and numbe…», reached through the remembered sentence the question matched. What matched: the same action «look» (+4); the same doer «cm toy» (+4). · the question and its options parsed, with trees and pragmatics
Test 4 · right ✓
What would happen if Freya bought every toy she saw in ads with her £5 a week?
- 1. Her money would run out fast and she'd have little left — ← Mova's choice · ✓ the right answer · no support
- 2. She would always have plenty of money left over — no support
- 3. The adverts would pay her back each week — no support
- 4. Nothing, because toys from ads are free — no support
Why: No option found support in what it remembers, so it guessed: it took the first option shown. · the question and its options parsed, with trees and pragmatics
Test 5 · wrong ✗
Mo groans, "An ad every 3 minutes, this is doing my head in, bro." He plays for an hour. How many ads?
- 1. 3 — ← Mova's choice · no support
- 2. 10 — no support
- 3. 60 — no support
- 4. 20 — ✓ the right answer · no support
Why: No option found support in what it remembers, so it guessed: it took the first option shown. · the question and its options parsed, with trees and pragmatics
Test 6 · wrong ✗
An Irish da says, "Says who? Says the pizza shop, ha!" What lesson is he teaching?
- 1. Every pizza shop is the best in its own town — ← Mova's choice · score 6
- 2. "Best" in an ad is the seller's opinion, not a checked fact — ✓ the right answer · no support
- 3. Pizza shops are never allowed to advertise — no support
- 4. Billboards are written by the council — no support
Why: It took the question to ask who or what does it. It chose option 1 with score 6, the only option with support. Its support: lesson 23, line 16: «A charity shop sells donated things and gives the money to a good cause.», reached through the option's own match among the sentences about the question's things. What matched: it fills the role the question asks for (+3); the same doer «charity shop» (+2); the same property (+1). The right option, 2, found no support in what it remembers. · the question and its options parsed, with trees and pragmatics
Test 7 · right ✓
In a cartoon, a talking cereal box promises you'll fly if you eat it. What should a kid think?
- 1. Ads make big promises to sell; cereal can't make you fly — ← Mova's choice · ✓ the right answer · score 5
- 2. It's only true if you eat the whole box — no support
- 3. It's true but only on weekends — no support
- 4. It's true, cereal gives you super powers — no support
Why: It took the question to ask what it is done to. It chose option 1 with score 5, the only option with support. Its support: lesson 33, line 3: «Ads sell feelings: happy, cool, grown-up; they use famous footballers, cartoon animals, free toys, camera tricks that make a 10cm toy look 50cm tall, and numbe…», reached through the same lesson line as the sentence the question matched. What matched: the same action «sell» (+3); the same doer «ads» (+3). Against it: a different thing acted on (counts against) (-1). · the question and its options parsed, with trees and pragmatics
Test 8 · wrong ✗
Kian's sister says the YouTuber's code gives "10% off, she gets paid." The product is £30. What do you pay with the code?
- 1. £3 — ← Mova's choice · no support
- 2. £29 — no support
- 3. £27 — ✓ the right answer · no support
- 4. £20 — no support
Why: No option found support in what it remembers, so it guessed: it took the first option shown. · the question and its options parsed, with trees and pragmatics
Test 9 · wrong ✗
Sophie freaks out: "Is the internet spying on me?!" What's the honest answer?
- 1. Only your teacher can see what you search — ← Mova's choice · no support
- 2. Yes, a real person at the company reads all of your messages every night — no support
- 3. No, ads appear completely at random — no support
- 4. Websites track what you look at, often with cookies, to target ads — ✓ the right answer · no support
Why: No option found support in what it remembers, so it guessed: it took the first option shown. · the question and its options parsed, with trees and pragmatics
Test 10 · right ✓
An ad says "9 out of 10 dentists recommend it." What's a smart question to ask?
- 1. How many dentists were asked, and who chose them? — ← Mova's choice · ✓ the right answer · no support
- 2. Why don't dentists brush their teeth? — no support
- 3. What colour is the toothpaste tube? — no support
- 4. Is the tenth dentist a real person? — no support
Why: No option found support in what it remembers, so it guessed: it took the first option shown. · the question and its options parsed, with trees and pragmatics
Test 11 · right ✓
Your nan says, "Back in my day ads were on telly only." Today a kid sees ads on games, videos and websites. Why are there so many?
- 1. Free apps and sites earn money by selling your attention to advertisers — ← Mova's choice · ✓ the right answer · score 7
- 2. Kids ask for more ads, so sites add them — no support
- 3. Ads are free to make, so everyone does them — score 2
- 4. The government makes everyone watch ads by law — score 2
Why: It took the question to ask why something happens (its cause). It chose option 1 with score 7, against 2 for the next best. Its support: lesson 33, line 4: «Free apps and websites earn money from ads, so your attention is what they sell; that is why ads pop up every few minutes and why trainers follow you around af…», reached through the same lesson line as the sentence the question matched. What matched: the same action «earn» (+3); the same doer «free apps» (+2); the same thing acted on «money» (+2). · the question and its options parsed, with trees and pragmatics
Exam question 1 · formal language · right ✓
It is given that an article is priced at £20 and that a discount of ten per cent is applied. Determine the price payable.
- 1. £18 — ← Mova's choice · ✓ the right answer · no support
- 2. £10 — no support
- 3. £2 — no support
- 4. £19 — no support
Why: No option found support in what it remembers, so it guessed: it took the first option shown. · the question and its options parsed, with trees and pragmatics
Exam question 2 · formal language · wrong ✗
Ascertain the number of advertisements displayed during a period of thirty minutes, one advertisement being displayed every three minutes.
- 1. 3 — ← Mova's choice · no support
- 2. 33 — no support
- 3. 10 — ✓ the right answer · no support
- 4. 90 — no support
Why: No option found support in what it remembers, so it guessed: it took the first option shown. · the question and its options parsed, with trees and pragmatics
Exam question 3 · formal language · right ✓
Which of the following statements most accurately characterises an endorsement?
- 1. A refund made in respect of an unsatisfactory product — no support
- 2. The promotion of a product by a well-known person, frequently in exchange for payment — ← Mova's choice · ✓ the right answer · score 11
- 3. A statutory limit upon the advertising of unhealthy food — no support
- 4. An independent scientific test of the quality of a product — no support
Why: It took the question to ask who or what does it. It chose option 2 with score 11, the only option with support. Its support: lesson 33, line 8: «An endorsement is when a famous person promotes a product, often paid a lot, maybe £1 million; it does not prove they really use it.», reached through the same lesson line as the sentence the question matched. What matched: the same action «promote» (+3); the same thing acted on «product» (+3); it fills the role the question asks for (+3); the same doer «famous person» (+2). · the question and its options parsed, with trees and pragmatics
Exam question 4 · formal language · wrong ✗
Identify the course of action most consistent with sound reasoning upon encountering the claim "The best pizza in town".
- 1. Unqualified acceptance of the claim as an established fact — no support
- 2. Recognition of the claim as an opinion of the seller, not an established fact — ✓ the right answer · no support
- 3. Immediate purchase of the product in order that the claim may be verified by tasting — ← Mova's choice · score 4
- 4. Notification of the police in respect of the claim — no support
Why: It took the question to ask which statement is true. It chose option 3 with score 4, the only option with support. Its support: lesson 13, line 15: «"Limited edition" often means the same product in new packaging, sold to make you buy it now.», reached through the option's own match among the sentences about the question's things. What matched: the same action «buy» (+2); the same thing acted on «product» (+2). The right option, 2, found no support in what it remembers. · the question and its options parsed, with trees and pragmatics
This page in Markdown → https://md.mova.elamur.ai/free/en/school-run/money/33-adverts-and-how-they-work-on-you/