Design all around: logos, brands, packaging, fonts, sentence 5

The Nike "swoosh" was designed in 1971 by a design student, Carolyn Davidson, who was reportedly paid 35 dollars; the logo became valuable because of the brand built around it.

Who acts: design student, logo · What happens: design, pay, become, build · To what, where: Nike swoosh, 1971, design student, brand, logo

This is a sentence of the lesson «Design all around: logos, brands, packaging, fonts» of the arts course of Mova's primary school. The page gives its syntax tree — a dependency tree in the style of Universal Dependencies — and its pragmatics clause by clause: who acts (design student, logo), what happens, when and where, as Mova's frames read it from the tree.

The tree

The words, one row each (CoNLL-U)

#	word	lemma	UPOS	features	head	relation
1	The	the	DET	Definite=Def PronType=Art	4 swoosh	det
2	Nike	nike	PROPN	Number=Sing	4 swoosh	compound
3	"	"	PUNCT	_	4 swoosh	punct
4	swoosh	swoosh	NOUN	Number=Sing	7 designed	nsubj:pass
5	"	"	PUNCT	_	4 swoosh	punct
6	was	be	AUX	Mood=Ind Number=Sing Person=3 Tense=Past VerbForm=Fin	7 designed	aux:pass
7	designed	design	VERB	Tense=Past VerbForm=Part Voice=Pass	root	root
8	in	in	ADP	_	9 1971	case
9	1971	1971	NUM	NumForm=Digit NumType=Card	7 designed	obl
10	by	by	ADP	_	13 student	case
11	a	a	DET	Definite=Ind PronType=Art	13 student	det
12	design	design	NOUN	Number=Sing	13 student	compound
13	student	student	NOUN	Number=Sing	7 designed	obl:agent
14	,	,	PUNCT	_	15 Carolyn	punct
15	Carolyn	Carolyn	PROPN	Number=Sing	13 student	appos
16	Davidson	Davidson	PROPN	Number=Sing	15 Carolyn	flat
17	,	,	PUNCT	_	21 paid	punct
18	who	who	PRON	PronType=Rel	21 paid	nsubj:pass
19	was	be	AUX	Mood=Ind Number=Sing Person=3 Tense=Past VerbForm=Fin	21 paid	aux:pass
20	reportedly	reportedly	ADV	_	21 paid	advmod
21	paid	pay	VERB	Tense=Past VerbForm=Part Voice=Pass	13 student	acl:relcl
22	35	35	NUM	NumForm=Digit NumType=Card	23 dollars	nummod
23	dollars	dollar	NOUN	Number=Plur	21 paid	obj
24	;	;	PUNCT	_	27 became	punct
25	the	the	DET	Definite=Def PronType=Art	26 logo	det
26	logo	logo	NOUN	Number=Sing	27 became	nsubj
27	became	become	VERB	Mood=Ind Number=Sing Person=3 Tense=Past VerbForm=Fin	7 designed	parataxis
28	valuable	valuable	ADJ	Degree=Pos	27 became	xcomp
29	because	because	ADP	ExtPos=ADP	32 brand	case
30	of	of	ADP	_	29 because	fixed
31	the	the	DET	Definite=Def PronType=Art	32 brand	det
32	brand	brand	NOUN	Number=Sing	27 became	obl
33	built	build	VERB	Tense=Past VerbForm=Part Voice=Pass	32 brand	acl
34	around	around	ADP	_	35 it	case
35	it	it	PRON	Case=Acc Gender=Neut Number=Sing Person=3 PronType=Prs	33 built	obl
36	.	.	PUNCT	_	7 designed	punct

Pragmatics

No stored speech act for this sentence.

#	verb	tense, mood	who	what, whom	where	other	roles by
1	design	past · passive	a design student	the Nike swoosh	1971		vn create-26.4-1-1 «NP V NP»: agent=Agent subject=Result
2	pay	past · passive		a design student		reportedly property	vn pay-68-1 «NP V NP NP»: subject=Recipient dollar=Asset
3	become	past	the logo			because the brand; valuable property	vn become-109.1-1-1 «NP V PP.attribute»: agent=Patient
4	build	participle		the brand not said here	logo		vn calibratable_cos-45.6.1 «NP.attribute V»: agent=Attribute

One row per clause the reader finds. «not said here»: a role filled from the clause above. «roles by»: a VerbNet class and frame when one fits the verb, else the reader's rules on the tree.

Licence: CC BY-SA 4.0, as the whole of Mova corpus 0.4, of which this treebank (the agreed school, mova-school-agreed-en.conllu) is part. The lessons were written for Mova's primary school. Sentence school:arts:033-design-all-around-logos-brands-packaging-fonts.lesson:5.

The tree: Mova annot: Rust (en) → Haiku 5.5 (medium, Batches API) patches; gates UD 2.18; agreed by treeagree rules (Stanza, Trankit, spaCy trf): R5-strong ×4, R7-rel-agree ×1. The frames are read from the tree by Mova's frames reader (prag) when this page is built, the lesson read in order, so a pronoun may be resolved from an earlier sentence.

See the release 0.4.

This page in Markdown → https://md.mova.elamur.ai/free/en/corpora/school/arts/33-design-all-around-logos-brands-packaging-fonts/5/