ad

«ad» in Mova's judaism dictionary: short for advertisement: a picture, video, poster or… — its meaning for a pupil, its sense in the lessons and examples, with 5 sentences of Mova's corpora that use it.

part of speech

noun (an ad, ads)

meaning for a pupil

1) An ad is short for advertisement: a picture, video, poster or message that tries to get people to buy something or do something. tree →

2) A small ad (classified ad) is a short notice in a newspaper or online to sell something or find a job, a home or a lost pet. tree →

3) In scholarly notes, ad is a Latin word meaning "at" or "to", as in "ad fin." meaning "at the end". tree →

sense in the lessons

In the Tanakh and Jewish tradition: In Isaiah, "ad" is a Hebrew word meaning "forever" or "eternity". It is part of a name given to a promised child, "Abi-ad", often read "Father of eternity". Interpretation: Tradition reads this verse as describing a future king of Israel, and the name as praise of God who gives him his rule. In the primary lessons: In media lessons pupils learn how ads work: catchy slogans, bright colours, famous people, and tricks like «limited offer». Safety lessons warn about online ads that are scams or that pop up in games. In everyday life ads are on TV, YouTube, buses and billboards. Phrases: «an ad for», «a TV ad», «pop-up ad», «ad break», «skip the ad».

examples

• For a child is born unto us, a son is given unto us; and the government is upon his shoulder; and his name is called Pele-joez-el-gibbor-Abi-ad-sar-shalom; (Prophets ISA.9.5, JPS 1917) tree →
• I saw an ad for a new cereal on TV. tree →
• We had to watch an ad before the video. tree →
• Ads use bright colours to catch your eye. tree →
• Don't click on pop-up ads in games. tree →
• Dad put an ad online to sell our old bike. tree →
• Our class made an ad for the school fair. tree →
• There was an ad on the side of the bus. tree →
• The ad said «free», but you had to pay to play. tree →

note

Countable: an ad, ads. Informal short form; formal: advertisement; UK also «advert». Homophone: «add» (put numbers together, +) sounds the same — in maths you «add», not «ad». Rule for pupils: ads want you to buy; ask whether the claim is true.

In the corpora

• Influencers are often paid to praise products; look for #ad, «sponsored» or «paid partnership».
• Sam saw an ad: «FREE SKINS!
• An app told Mia «Spin the wheel for free gems!» She won — «watch 10 ads to claim».
• After 10 ads: «Spin again!» She watched 30 ads and got nothing.
• The app earned money from every ad she watched.

Trees and pragmatics

Every meaning and example of «ad» parsed by Mova, each sentence with its dependency tree and frames.