brand

«brand» in Mova's school dictionary: the name of a product made by a particular company, with… — its meaning for a pupil, its sense in the lessons and examples, with 5 sentences of Mova's corpora that use it.

part of speech

noun (brand, brands); verb (brand, brands, branded, branding)

meaning for a pupil

1) A brand is the name of a product made by a particular company, with its own logo: a brand of trainers, a brand of cereal. tree →

2) A brand is a mark burned into an animal's skin to show who owns it. tree →

3) To brand means to mark with a brand, or to give someone a bad name: he was branded a liar. tree →

4) «Brand new» means completely new, never used. tree →

5) A brand is also a burning stick or piece of wood, used as a torch. tree →

sense in the lessons

In everyday life and maths: comparing brands in shops — the cheaper own brand vs the famous brand; working out which is the better buy by price per gram. In media lessons, children learn how adverts and logos make people want a brand, and that a famous brand is not always better. On farms and in westerns, cattle are branded. Phrases: brand new, brand name, own brand, a brand of, favourite brand.

examples

• What brand of trainers do you like? tree →
• Mum buys the supermarket's own brand because it is cheaper. tree →
• My bike is brand new. tree →
• Adverts try to make us love a brand. tree →
• The rancher put his brand on the cattle. tree →
• He was branded a cheat after one mistake. tree →
• Compare two brands to see which is the better value. tree →
• On hearing this, Althea seized the brand, laid it up carefully in a chest, and henceforth preserved it as her most precious possession. tree →

note

Countable: brands. «Brand new» is often written without a hyphen after a verb («It's brand new») and with one before a noun («a brand-new bike»). Trap: a famous brand logo on something does not prove quality, and fake branded goods exist.

In the corpora

• Own-brand food is often made in a similar way to famous brands but costs less because there is no big advertising.
• AI is good at the usual cases it has seen many times and often weak at unusual or brand-new ones.
• Good product design is about comfort, strength and use, and a high price can also come from brand and fashion.
• Toad is out on the river, says the Otter, in a brand-new racing boat with new clothes and new everything.
• That orange stuff is rust, a brand-new substance, not dirt that has landed on the metal.

Trees and pragmatics

Every meaning and example of «brand» parsed by Mova, each sentence with its dependency tree and frames.