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Test 1 · Design all around: logos, brands, packaging, fonts

Your mate goes, "Famous logo, so it must've cost millions to make, innit." What is the best answer?

Mova's choice: option 1 · The right answer: option 2 · wrong ✗ · Who acts: mate, best answer · What happens: go, cost, make, innit, be · To what, where: Famous logo, mate

This is test 1 of lesson 33 «Design all around: logos, brands, packaging, fonts» of the arts course of Mova's primary school. The page gives the question's syntax tree — a dependency tree in the style of Universal Dependencies — and its pragmatics clause by clause, then the 4 options as the student saw them, each with its tree and pragmatics. Every text is parsed by Mova itself. How the student answered it, with the score of every option and why: the test at school.

The question

Sentence 1: Your mate goes, "Famous logo, so it must've cost millions to make, innit."

The words, one row each (CoNLL-U)

#	word	lemma	UPOS	features	head	relation
1	Your	your	PRON	Case=Gen Person=2 Poss=Yes PronType=Prs	2 mate	nmod:poss
2	mate	mate	NOUN	Number=Sing	3 goes	nsubj
3	goes	go	VERB	Mood=Ind Number=Sing Person=3 Tense=Pres VerbForm=Fin	root	root
4	,	,	PUNCT	_	7 logo	punct
5	"	"	PUNCT	_	7 logo	punct
6	Famous	famous	ADJ	Degree=Pos	7 logo	amod
7	logo	logo	NOUN	Number=Sing	3 goes	obl
8	,	,	PUNCT	_	13 cost	punct
9	so	so	ADV	_	13 cost	advmod
10	it	it	PRON	Case=Nom Gender=Neut Number=Sing Person=3 PronType=Prs	13 cost	nsubj:pass
11	must	must	AUX	VerbForm=Fin	13 cost	aux
12	've	have	AUX	VerbForm=Inf	13 cost	aux
13	cost	cost	VERB	Tense=Past VerbForm=Part Voice=Pass	3 goes	parataxis
14	millions	million	NOUN	Number=Plur	13 cost	obj
15	to	to	PART	_	16 make	mark
16	make	make	VERB	VerbForm=Inf	13 cost	advcl
17	,	,	PUNCT	_	18 innit	punct
18	innit	innit	VERB	VerbForm=Inf	16 make	xcomp
19	.	.	PUNCT	_	3 goes	punct
20	"	"	PUNCT	_	3 goes	punct

#	verb	tense, mood	who	what, whom	to whom	where	when	other	roles by
1	go	present	Your mate	Famous logo					vn say-37.7 «NP V S-Quote»: agent=Agent clause=Topic
2	cost in a quote	must · perfect · passive		mate					vn cost-54.2 «NP V NP NP»: subject=Beneficiary million=Value
3	make in a quote	to-infinitive							tree rules
4	innit in a quote	infinitive							tree rules

One row per clause the reader finds. «not said here»: a role filled from the clause above. «roles by»: a VerbNet class and frame when one fits the verb, else the reader's rules on the tree.

Sentence 2: What is the best answer?

The words, one row each (CoNLL-U)

#	word	lemma	UPOS	features	head	relation
1	What	what	PRON	PronType=Int	root	root
2	is	be	AUX	Mood=Ind Number=Sing Person=3 Tense=Pres VerbForm=Fin	1 What	cop
3	the	the	DET	Definite=Def PronType=Art	5 answer	det
4	best	good	ADJ	Degree=Sup	5 answer	amod
5	answer	answer	NOUN	Number=Sing	1 What	nsubj
6	?	?	PUNCT	_	1 What	punct

#	verb	tense, mood	who	what, whom	to whom	where	when	other	roles by
1	is a	present	the best answer						tree rules

The options

Option 1 · ← Mova's choice

He is right, every famous logo costs millions of pounds to make

The words, one row each (CoNLL-U)

#	word	lemma	UPOS	features	head	relation
1	He	he	PRON	Case=Nom Gender=Masc Number=Sing Person=3 PronType=Prs	3 right	nsubj
2	is	be	AUX	Mood=Ind Number=Sing Person=3 Tense=Pres VerbForm=Fin	3 right	cop
3	right	right	ADJ	Degree=Pos	root	root
4	,	,	PUNCT	_	8 costs	punct
5	every	every	DET	PronType=Tot	7 logo	det
6	famous	famous	ADJ	Degree=Pos	7 logo	amod
7	logo	logo	NOUN	Number=Sing	8 costs	nsubj
8	costs	cost	VERB	Mood=Ind Number=Sing Person=3 Tense=Pres VerbForm=Fin	3 right	advcl
9	millions	million	NOUN	Number=Plur	8 costs	obj
10	of	of	ADP	_	11 pounds	case
11	pounds	pound	NOUN	Number=Plur	9 millions	nmod
12	to	to	PART	_	13 make	mark
13	make	make	VERB	VerbForm=Inf	8 costs	advcl

#	verb	tense, mood	who	what, whom	to whom	where	when	other	roles by
1	is	present	He					right property	tree rules
2	cost	present	every famous logo	millions of pounds					vn cost-54.2 «NP V NP.value»: agent=Theme million=Value
3	make	to-infinitive	every famous logo not said here						vn build-26.1-1 «NP.asset V NP»: agent=Asset

Option 2 · ✓ the right answer

Many were cheap; value came later

The words, one row each (CoNLL-U)

#	word	lemma	UPOS	features	head	relation
1	Many	many	ADJ	Degree=Pos	3 cheap	nsubj
2	were	be	AUX	Mood=Ind Number=Plur Person=3 Tense=Past VerbForm=Fin	3 cheap	cop
3	cheap	cheap	ADJ	Degree=Pos	root	root
4	;	;	PUNCT	_	6 came	punct
5	value	value	NOUN	Number=Sing	6 came	nsubj
6	came	come	VERB	Mood=Ind Number=Sing Person=3 Tense=Past VerbForm=Fin	3 cheap	conj
7	later	late	ADV	Degree=Cmp	6 came	advmod

#	verb	tense, mood	who	what, whom	to whom	where	when	other	roles by
1	is	past	Many					cheap property	tree rules
2	come	past	value					late property	vn escape-51.1-1 «NP V»: agent=Theme

Option 3

Only gold logos get famous

The words, one row each (CoNLL-U)

#	word	lemma	UPOS	features	head	relation
1	Only	only	ADV	_	2 gold	advmod
2	gold	gold	NOUN	Number=Sing	3 logos	compound
3	logos	logo	NOUN	Number=Plur	4 get	nsubj
4	get	get	VERB	Mood=Ind Number=Plur Person=3 Tense=Pres VerbForm=Fin	root	root
5	famous	famous	ADJ	Degree=Pos	4 get	xcomp

#	verb	tense, mood	who	what, whom	to whom	where	when	other	roles by
1	get	present	gold logos					famous property	vn comprehend-87.2-1 «NP V S_ING»: agent=Experiencer

Option 4

Logos are always free, because nobody actually designs them

The words, one row each (CoNLL-U)

#	word	lemma	UPOS	features	head	relation
1	Logos	logo	NOUN	Number=Plur	4 free	nsubj
2	are	be	AUX	Mood=Ind Number=Plur Person=3 Tense=Pres VerbForm=Fin	4 free	cop
3	always	always	ADV	PronType=Tot	4 free	advmod
4	free	free	ADJ	Degree=Pos	root	root
5	,	,	PUNCT	_	9 designs	punct
6	because	because	SCONJ	_	9 designs	mark
7	nobody	nobody	PRON	Number=Sing PronType=Neg	9 designs	nsubj
8	actually	actually	ADV	_	9 designs	advmod
9	designs	design	VERB	Mood=Ind Number=Sing Person=3 Tense=Pres VerbForm=Fin	4 free	conj
10	them	they	PRON	Case=Acc Number=Plur Person=3 PronType=Prs	9 designs	obj

#	verb	tense, mood	who	what, whom	to whom	where	when	other	roles by
1	is	present	Logos					always, free property	tree rules
2	design	present	nobody	Logos = logo				actually property	vn create-26.4-1-1 «NP V NP»: agent=Agent they=Result

Text: the tests of Mova's primary school, written for Mova (world/data/school/), as the course runner gave them to the student. Trees: Mova's own parse — the en model on the CPU, when the site is built — not checked by a teacher; they may be wrong. Frames: Mova's frames reader (prag), each text read on its own. Elamur Cosmic License.

This page in Markdown → https://md.mova.elamur.ai/free/en/corpora/questions/arts/33-design-all-around-logos-brands-packaging-fonts/t1/